fluorescent lighting, that specific beige carpet that exists only in changing rooms and nowhere else in nature. Holding a trendy bikini that cost forty euros and felt like it. And I remember thinking: is this it? Is this the best we’re doing?
It wasn’t a fashion crisis. It was an existential one.
Here’s the thing nobody tells you about swimwear: it’s the one category of clothing where you are the most exposed you will ever be in public. And yet somehow, for decades, we accepted that it deserved less thought than a random Tuesday blouse. We grabbed something off a rack in March, wore it to Ibiza in July, forgot it damp at the bottom of a tote bag — and called THAT a summer…
I called it something else…
Unacceptable.
I built DUSKITTEN on a conviction so simple it almost sounds like a cliché:
That it extends to what you eat, where you sleep, who you spend your Sundays with — and yes, without exception, what you wear specially when the only thing between you and the Mediterranean is four triangles of fabric and a decision.
I am not, technically, a swimwear person. I came to this sideways by taking a few detours on my way to the idea of creating DUSKITTEN — It started with my family’s automotive business, then a couple of years in fashion school in Milan, and finally a spot at a French-owned hospitality company in Panama. What those worlds share is an obsession with the gap between how things are made and how they could be. I lived inside that gap on more than one continent, in more than one language. At some point I stopped being able to unsee it.
Each collection I create is a world unto itself. Structured around the four elements — water, fire, air, and earth. Mostly made consciously in Europe and limited numbered per style. Because the world really deserves better than fast fashion.
Therefore, when they’re gone, they’re gone — not almost-gone, not hurry-up gone.
Truly, permanently, irreversibly gone.
DUSKITTEN was not created for everyone. It was designed and built for the ones who already know what they like and have stopped apologizing for it. Who have quietly retired from buying things they don’t love because they were on sale, because everyone else had one, because there wasn’t time and fine felt like enough…
Done with ”fine”? So am I!
Made in Europe, with details sourced wherever the best version exists.